Strategic Planning & Communication

Services

VPC is an experienced and adamant believer that a solid strategic plan and an engaging brand message are critical to the success of your campaign and your organization. 

Strategic Planning

The key benefits you’ll enjoy from a well-formulated strategic plan include allowing  you to set clear direction, efficiently allocate resources, foster innovation, and provide guidelines for real-time adaptations to changing conditions. 

Your VPC strategic team is ready to share our expertise to help you succeed in these areas:

  • 3-5 Year Organizational Strategic Plans
  • Comprehensive Campaign Development Plans
  • Gift Planning
  • Innovation for Incremental Revenue 

Strategic Communications

Brand messaging that’s relevant and emotive will capture your donors’ attention and inspire action. At VPC, we employ what we call “Strategic Creativity” to develop messaging and creative that evokes empathy, builds connection, inspires participation, and encourages loyalty.

We’re here to help you create the right message, for the right audience, at the right time, and delivered in the right way:

  • Brand Identity & Positioning
  • Mission & Vision Statements
  • Storytelling Videography
  • Digital Strategy & Execution
  • Case Statements 
  • Campaign Launch Materials
  • Message Testing
  • Internal Communication

Investment Partner Identification & Recruitment

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Corporate Environmental, Social and Governance

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